Website Launch for Jemca Lexus

Jemca’s three Lexus Centres have launched their own stand-alone website and email marketing campaign with leading automotive web developers Progress DMS.

Lexus Croydon, Lexus Edgware Road and Lexus Sidcup launched their joint website – www.lexusinlondon.co.uk in April which now forms the central focus of their online strategy and e-comms marketing campaign.

The sales-focused yet extremely brand orientated site promotes new and used car offers and will operate in conjunction with a Google media and Search Engine Optimisation (SEO) campaign to increase targeted internet traffic.

Progress DMS, which specialises in providing IT and software solutions to the automotive industry as well as web design services,  designed and developed the web site and continues to manage the site enabling on-going updates – daily, if required.

The highly flexible service offered by Progress DMS provides fast turn-around of content and design updates which means it constantly reflects the Centres’ marketing campaigns and individual requirements.

As well as promoting Lexus GB quarterly marketing offers, the website enables the Centres to promote their own group offers as well as service and accessories promotions. Customers and browsers can register their interest in certain vehicles, events or other promotions and book a service online, amongst other things. The sophisticated used car locator has been designed so that browsers can see newly arrived and discounted stock.

The website is combined with the group’s new email marketing strategy which can be as widespread or targeted as the individual campaign dictates.

Lexus Brand Manager Mark Sinclair said: “We were very conscious that we were missing out on a strong internet presence which is an essential showcase whatever industry you are in today. However, we were also conscious that we wanted our website to continually evolve as well as remain true to the extremely high Lexus brand standards. Progress DMS has created us a fantastic website which both reflects everything that is Lexus and retains our individuality. Whilst it is early days for us on the internet, the website is already driving highly targeted traffic to our Centres.”

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For more information, please contact:

Alex Knight,
Account Manager, Progress DMS,
Tel:  +44 (0)845 257 9306
Email: alex.knight@progressdms.co.uk
Web: www.progressdms.co.uk