JCB Group launch new suite of websites
The JCB Group of Skoda, Volkswagen and Volkswagen Commercial Vehicles retailers have chosen Progress DMS to build four brand new websites for their business and develop their web strategy.
The sites are:
The independently owned Volkswagen group of dealers, predominantly located in Kent came to Progress DMS to build and maintain new websites for their Volkswagen, Skoda and Volkswagen Vans operations, as well as a group website containing company information and links to the individual manufacturer sites.
Built using the latest Progress Constructor platform, the four sites are centred around the New Car information and offer pages and the Approved Used Car locator, as well as sections dedicated to Service, Accessories, Vehicle Finance, Car Rental, Corporate/Fleet and JCB Careers.
Constructor’s SEO (Search Engine Optimisation) friendly page and section creation has meant that from launch, the sites are performing very well in the organic search engine listings and being picked up by the major search engines: Google, Live search and Yahoo!
The Used Car locator is packed with useful features: the site remembers the cars you have previously viewed so you can refer back to them at any time, plus you can choose to save any vehicles of interest into a ‘My selected vehicles’ area. Three images are displayed for each car, with the option to super-size any of them to view the high resolution photograph so you can take a very close and detailed look around the cars. Nearly New, reduced and recently arrived cars are all flagged automatically by Constructor, removing the need for manual intervention and simplifying the process for Sales Managers.
Matched with a Google Adwords PPC campaign set up and managed by Progress DMS, the four sites are now receiving in excess of 550 daily visitors to the sites, and with 0845 phone number monitoring, the success has been easy to see and quantify.
Progress will be building on this initial success in conjunction with the JCB Group to further develop their web strategy by utilising Progress DMS’s latest marketing tool – Communicator, to text and email their customers and better monitor their marketing campaign reporting.
JCB also opted for Progress DMS’s fully managed support facility, meaning they have a dedicated motor-industry experienced Account Manager, monthly reviews, content updates and quarterly strategic planning meetings. They also benefit from an inclusive development quota each month to keep the websites up to date and loaded with fresh content and offers, and full statistical reporting so they can keep a close eye on volumes of visitors, popularity of new car offers and Approved Used Cars and report on individual enquiries sent from the websites.
Find out more about Progress Constructor website design and build solutions.
For more information, please contact:
Alex Knight,
Account Manager, Progress DMS,
Tel: +44 (0)845 257 9306
Email: alex.knight@progressdms.co.uk
Web: www.progressdms.co.uk